Toshiba's roots go back to a small shop and factory in Ginza's "brick town," founded in 1875, and Hakunetsu-sha & Co., Ltd., founded in 1890. Hisashige Tanaka, nicknamed karakuri giemon; the genius of mechanical wonders, was one of Japan's greatest inventors. Ichisuke Fujioka, a wizard with electricity, was known as the Japanese Edison. The businesses launched by these two giants later came together to form the Toshiba of today. Their restless curiosity and passion still live on in Toshiba's heart and soul.