Toshiba Tec Corporation is aiming to transform itself from a business that sells products to a platform business, starting with its point-of-sale (POS) business in which it holds a large market share. We are working to expand our customer base not only in the retail industry but also in related industries such as payments, advertising, and logistics, and to construct an ecosystem that provides true value, thereby contributing to the realization of the Sustainable Development Goals (SDGs) and enhancing people’s level of satisfaction in their lives.
In order to transform into a platform business and achieve further expansion, we established an organization of service design specialists in October 2022 to lead co-creation activities through dialogue and empathy with stakeholders. In addition, the organization is developing original methods for service design and business studies, and providing opportunities for co-creation by means of dialogue with customers and consumers, problem discovery, and idea generation. Through the development of human capital, opportunities, and methods, we will continue our efforts to create a system that comprehensively supports the provision of value to society.