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Toshiba to Unfold TV Business Strategies and New Products To Reinforce its Presence in the ASEAN market

29 Nov, 2010

Singapore — Toshiba Corporation today unveiled a strategy and product line-up for the ASEAN economies that positions the region at the centre of the multinational enterprise's drive for growth in its global TV business. In the coming year, Toshiba will reinforce its presence throughout ASEAN by rolling out an exciting new line-up of LCD TVs expressly designed for the region; products that combine innovation and technology with functionality and artistry.

Toshiba made Singapore the headquarters for its Asian TV business in April 2010, in order to enhance sensitivity to market needs and to provide leading-edge products that truly accommodate the requirements of customers in the ASEAN region. Since then it has channeled major resources to developing an optimum business strategy and products for the region.

Mr. Shigenori Tokumitsu, Vice President of Visual Products Company, Toshiba Corporation, Japan, said: "Our business is global, but we recognize that different regions have different characteristics and requirements. Toshiba's visual products enjoy a long-standing reputation for quality in the ASEAN region, and we are more than confident that we can further contribute to our customers in this important market with leading-edge products that feature functions and capabilities they want."

A growing market

The global LCD TV market is growing briskly. Toshiba estimates show 2009's global market of 142 million units climbing to 200 million units in 2012, an average annual growth rate of 12 percent.

Toshiba recorded global unit sales of 10 million units in FY2009, ended March 2010. The company aims to boost that figure significantly this year, and positions growth in the ASEAN economies as the cornerstone of its strategy. Toshiba aims to achieve sales for more than 1.2 million TV units for ASEAN market in FY2011, which translates into a 20% market share.

Mr. Ronald M.F. So, Department Manager, Marketing and Merchandising, Asian Headquarters Division, Toshiba Singapore Pte., Ltd., said: "We are determined to provide a broad array of high-value products that reflect the changing lifestyles in the ASEAN countries, and to address individual market requirements. We are confident that our new product line-up does just that."

Introducing three new series of models

Toshiba is launching three new series of TVs. the 55ZL800 flagship model; the first 3D LED TV series for the ASEAN market; and the innovative Power TV series.

Flagship TV – 55ZL800

With its superb picture and sound quality, the 55-inch 55ZL800 will allow Toshiba to establish a strong presence in Asia's high-end home entertainment market.

The 55ZL800 is inspired by the CELL REGZA TV, the ultimate entertainment machine introduced for the Japanese market, and features Toshiba's newly developed CEVO Engine, a high-performance multi-processor platform that draws on the company's extensive experience in semiconductors and software to deliver breathtaking image quality, sharp, realistic 3D, and excellent sound.

The first 3D LED TV in the ASEAN Market – REGZA WL700

The WL700 series of slim LED TVs, which will be available in 46-inch and 55-inch models, combine superb performance with a head-turning appearance. Designed in a collaboration between Toshiba's in-house design team and Jacob Jensen Design, one of Europe's leading design studios in high-end electronics, the WL700 series stands out for a minimalist design in glass and metal, both elegant and sophisticated at the same time, an slim profile, only 29mm deep, and a bezel-free screen.

Brand new Power TV series

Toshiba's Power TV family includes the world's first LED TVs with integrated battery back-up. Developed to bring quality viewing to wide segments of the market at affordable prices, the Power TV family draws on Toshiba capabilities in innovation and design to deliver high picture quality, dramatic sound and low power consumption, all housed in slim, handsome designs.

Power TVs series are designed for tough infrastructure conditions. The PC 1 range, one of three in the series, are the world's first TVs to integrate a stand-by rechargeable battery, a useful innovation in areas where power supply can be uncertain. Fully charged, the battery can power a TV for approximately 2 hours, long enough for the broadcast of a full soccer game. Power TV series also features "Auto Signal Booster" that improves signal sensitivity and allows viewing in areas with weak signal strengths and "Auto View", optimizes picture settings according to the ambient lighting condition for greater viewing pleasure and lower electricity consumption.