Toshiba to Launch new USB Flash Memory Series

29 August, 2006

Company to Ship High Functioning U3TM Platform-Based Series
and High Capacity 16GB Memory

USB Flash Memory

TOKYO—Toshiba Corporation today announced the forthcoming introduction of TransMemoryTM USB Flash Memories that will bring U3TM platform technology into the company's USB lineup and introduce a special-edition high-capacity USB memory. The four models in the TransMemoryTM U3™ series will be launched on the global market at the end of November, while the TransMemoryTM 16GB Limited Edition will be available from the end of December, exclusively through Shop 1048, Toshiba's online shop.

USB memories have won support for their combination of capacity, ease-of-use and pocketable portability. The U3TM platform extends that versatility by supporting storage not only of data but of applications and personal computer settings, plus security features. Once configured to suit a user's preferences, a USB Memory supporting U3TM can be used in any PC with a USB slot, delivering the user's familiar computing environment and support for such applications as e-mail and web surfing, and access to files stored in the USB Memory. When the user removes the U3TM USB Memory, all traces of the Memory's presence is also removed. No personal data is left behind.

On insertion into a PC, all the U3TM models automatically launch the U3TM Launchpad software integrated into the memory, which presents the user with a list of programs to choose from and files to work with. U-Safe, password-based security protection softwere, is also built into Launchpad and can be activated at the user's discretion. Other application programs can be downloaded from the U3™ site.

The TransMemoryTM 16GB Limited Edition meets demand for large-capacity data storage with its 16GB capacity. It also supports a password-based security protection system for USB memories that can be downloaded for free from Pocket Media, Toshiba's memory card information site. Toshiba will continue to introduce large capacity models into the TransMemoryTM lineup and make them available in the world market.

The new TransMemoryTM series will be exhibited at the IFA 2006, the world's largest consumer electronics trade fair, which will be held at Berlin, Germany, from September 1 to 6, 2006.

Outline of New Products
Outline of New Products
Note: Part No.'s shown are for the Japanese market.

Background and Aim of Development
The USB flash memory market is growing and moving to support advanced functions along with larger memory capacities. In order to meet market demands, Toshiba will expand its line-up of high capacity and U3TM platform-based USB Flash memories.

Key Features
1. TransMemoryTM (U3TM platform-based)
- Support for the U3TM platform.
- Integrates "U-Safe," a password lock system, in U3TM Launchpad.
- U3TM Launchpad supports downloads of U3TM software applications from the U3TM site.
- Cap cord to prevent loss of cap.
2. TransMemoryTM 16GB Limited Edition
- Large storage capacity of 16GB.
- Downloadable password lock system from Toshiba's memory card web site, Pocket Media.
- Cap cord to prevent loss of cap.

* U3TM platform is a standard developed by US-based U3 LLC. U3TM is a registered trademark of U3 LLC.
* USB2.0 Hi-Speed is the name of a compatible standard and is not intended to indicate a particular operating speed.
* TransMemoryTM is a registered trade mark of Toshiba Corporation.

Information in the press releases, including product prices and specifications, content of services and contact information, is current on the date of the press announcement,but is subject to change without prior notice.