New Company Incorporated to Bring Multi-channel, Multimedia Broadcasts to Mobile Users

21 May, 1998

Toshiba Corporation
Toyota Motor Corporation
Fujitsu Limited
Nippon Television Network Corporation
Tokyo FM Broadcasting
Kenwood Corporation
Denso Corporation
Alpine Electronics, Inc.
Toppan Printing Co., Ltd.

Tokyo-The nine founders of Japan's first enterprise to bring digital satellite broadcasts and value-added information services to mobile users today announced that their joint-venture, Mobile Broadcasting Corporation, will be formally incorporated on May 29, 1998. The new company will offer wide-ranging broadcast services that current communication- and broadcast-satellite based services cannot provide.

Once incorporated, Mobile Broadcasting Corporation will propose its system specifications to the Telecommunications Technology Council, the organization charged with establishing a standard for mobile broadcasting, and expects to obtain a broadcasting license in 1999. Infrastructure will be installed, and a satellite launched in 2000, in preparation for the start of nationwide digital broadcasts in 2001. Broadcasts, including high quality music and video and information services, will be on the 2.6GHz waveband. This bandwidth allows use of antennas much more compact than those typical of home systems, and enables signals to be received even in vehicles moving at high speed.

Four more companies will invest in Mobile Broadcasting Corporation by October this year, and its initial capitalization of 500 million will rise to 40 billion.

Company Profile
Name Mobile Broadcasting Corporation
Address Ginza Toshiba Building, 7F, 5-2-1, Ginza, Chuo-ku
Tokyo, Japan
President Kensuke Fujimatsu (now Executive Vice President,
Toshiba Corporation)
Employee 20 people, initially
Capitalization 500 million, initially
Current holding Toshiba Corporation, 40.5%
Toyota Motor Corporation, 31%
Fujitsu Limited, 15%
Nippon Television Network Corporation, 7.5%
Tokyo FM Broadcasting Co., Ltd.; Kenwood Corporation;
Denso Corporation; Alpine Electronics, Inc.;
Toppan Printing Co., Ltd.: combined share of 6%
Future investors Japan Satellite Systems, Inc.
Mitsui & Co., Ltd.
Fujitsu Ten Limited
The Sakura Bank, Ltd.

Information in the press releases, including product prices and specifications, content of services and contact information, is current on the date of the press announcement,but is subject to change without prior notice.