Since FY2015, we have been conducting activities on Odagahama Beach in Imabari City four times a year plus every month in summer and winter, together with local residents, related sections of Ehime Prefecture, Imabari City, an NPO, and experts in flora and fauna. Odagahama Beach is inhabited by many endangered species listed in the Red List of Ministry of the Environment and/or Ehime Prefecture, such as Linaria japonica and Tribulus terrestris L. Since FY2016, we have invited about 120 fourth grade elementary school students from near Odagahama beach every fall as part of their class study, where they see, feel, and observe rare plants and animals.
Also, since FY2019, we have invited about 55 fifth graders to Karakohama Beach, and about 120 fifth graders to the mouth of Shinabe River, both within Imabari City, where they observed plants and animals, including endangered plant species.
During the above observation classes, we take time to explain the plastic issues e beach. Starting in FY2021, neighboring companies and high school students also have been participating in the program, strengthening the size of the collaboration. In FY2022, our activity was introduced in the updated `Ehime Eco Pro Guide`, a publication of Ehime Prefecture to promote biodiversity. Furthermore, as part of our biodiversity conservation activities, we are protecting and nurturing endangered species also on our premises.