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Toshiba joined "Earth Hour 2012" in many countries

[2 April, 2012]

Toshiba joined “Earth Hour 2012” on March 31, switching off neon signs and billboards in major cities around the world including the landmark billboard in New York's Times Square. Employees also cooperated in energy savings.

Activities in production sites

[Image] Toshiba Information Equipment Philippines

[Image] Toshiba Information Equipment Philippines

In Toshiba Information Equipment Philippines, promotional materials were displayed for employees' awareness

[Image] Saku Operations
Signboard in Saku Operations

[Image] CET Toshiba (Henan) Switchgear Components Manufacturing
The lights in CET Toshiba (Henan) Switchgear Components Manufacturing were switched off

[Image] Ome Complex
Signboard in Ome Complex

The neon signs and billboards in the following cities were switched off.


  • Sendai, Yokohama, Osaka

North America

  • New York ("Toshiba Vision Times Square")


  • Paris, London


  • Beijing, Shanghai, Hong Kong

Southeast Asia

  • Bangkok, Jakarta, Hanoi, Delhi, Manila

"Earth Hour" was launched in Australia in 2007 by the World Wide Fund for Nature (WWF) and the Sydney Morning Herald. It seeks to raise awareness of climate change by encouraging people to turn off unnecessary lighting at the same time and date. In 2008, it went global. This year, the event was held from 8:30 to 9:30p.m on March 31. A shadow moved across the globe as people all over the world turned off non-essential lights to cut consumption of electricity.
Toshiba Corporation in Japan started to participate in Earth Hour in 2010, and since then, continues to participate in the event every year.

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